Milk Chews: A Nostalgic Treat Gets a Fresh Look
The iconic Milk Chews, with a creamy taste like old-fashioned milk bottles, are a staple in the UK retro candy scene. Golden Casket enlisted our help to refresh the packaging, blending nostalgia with a modern appeal to attract new fans.
A Fresh Take on a Classic: Updating the Design
Our task was clear: create a Milk Chews packaging design that retained the charm of the original while introducing a modern twist. We started by updating the typography with a more contemporary yet playful style, giving the packaging a fresh, clean look. Bold Pantone colors were used to ensure strong, consistent brand recognition across the entire range, enhancing the visual appeal on shelves.
One of the key updates was the addition of a vegan-friendly claim, reflecting the new recipe and aligning with current consumer trends. This change was highlighted on the packaging in a way that complemented the existing design elements, making it easy for customers to spot this important update. The result is a package that feels both modern and familiar—perfect for fans of this classic UK sweet.
Overcoming Challenges and Elevating the Print Quality
During the redesign process, we encountered challenges with the previous artwork, particularly in areas where the print quality had been inconsistent. To resolve this, we simplified the illustrations and used a more minimalist approach, ensuring a crisp and clear print result every time. The updated design features more vibrant CMYK colors, enhancing the overall look of the pack and making the retro candy packaging design pop on store shelves.
Our aim was to maintain the nostalgic feel of Milk Chews while giving it a refreshed, vibrant look. The new design bridges the gap between classic and contemporary, making it an attractive choice for long-time fans and new customers alike.
Bringing Nostalgia into the Present
The updated Milk Chews packaging has been a hit with Golden Casket and their loyal customers. By blending nostalgic elements with modern design techniques, we’ve helped revitalize a beloved product while preserving its legacy. If you’re inspired by this project and want to see how we can elevate your brand with nostalgic packaging and creative design solutions, explore our portfolio or contact us today using the Let’s Talk form below to start your next project.
