Country Oven: Bold, Sustainable Packaging for Specialty Bread
Discover how we helped British Bakels bring their Country Oven range to life with eco-friendly, eye-catching packaging that combines tradition with sustainability, featured in Booths supermarkets.
Country Oven Range: Artisanal Bread with Eco-Friendly Packaging
British Bakels has long set the standard in the UK’s bakery industry, known for providing high-quality ingredients that inspire bakers nationwide. Their Country Oven range is no exception—a collection of specialty bread mixes crafted to deliver a wide range of authentic artisanal bread, with each product reflecting Bakels’ commitment to quality.
Since 1991, Country Oven has been a staple product for the UK’s bakeries, providing a varied range of nutritious breads which each have their own unique key benefits to the health conscious consumer.
The combination of increased consumer interest in health products and NPD for 4 newly developed products gave Country Oven the perfect opportunity to work with us to refresh the brand and increase the marketing support, online and in print.
Designing for Sustainability: A Blend of Style and Eco-Friendly Packaging
British Bakels wanted packaging that not only showcased the unique qualities of the Country Oven range but also adhered to sustainable practices. With more shoppers seeking sustainable bread packaging options, we focused on developing eco-friendly designs that spoke to both the brand’s heritage and modern consumer expectations. The choice of the flexible packaging material was made to ensure that each pack could be fully recycled, meeting the needs of consumers who seek a combination of good quality products and environmental responsibility.
Our goal was to balance stylish bread packaging with environmental cues, allowing Bakels to maintain their premium brand image without compromising on their commitment to sustainability. This approach aligned well with Booths’ shoppers, who value both quality and sustainability in their purchases.
Overcoming Challenges: Creating Unique and Sustainable Packaging Solutions
One of our main challenges was to craft a bread packaging design that would appeal to customers in the current busy bakery market. We achieved this by developing an earth tone colour palette to reflect the rustic authentic appeal, minimalist graphics to get across the key messaging, and a textured finish to convey a sense of craftsmanship and quality.
With every design element carefully chosen, the types of bread packaging used for the Country Oven range combine aesthetic appeal with recyclability. The final result not only draws attention on the shelf but also reinforces Bakels’ dedication to sustainable practices, making it a standout product in the specialty bread aisle.
Explore Country Oven’s Journey and Our Sustainable Packaging Expertise
The Country Oven range now shines on the shelves of Booths supermarkets, with eco-friendly bread packaging designs that make it easy for customers to choose a product that’s good for both their table and the planet. By connecting tradition with sustainability, British Bakels has created a product that speaks to the values of today’s mindful consumer and stands out in an increasingly competitive market.
If you’re inspired by thoughtful, sustainable packaging and how it can elevate your brand, explore more of our work or reach out to us using the form below to discuss your vision. To read more about this exciting launch, discover the full story on Bakery Info and see how British Bakels is leading the way in artisan baking with eco-conscious solutions.
