Turning Cakes Into Stories: Our Work with Propermaid Cakes
Propermaid Cakes is a proud creator of handmade cakes that blend tradition with modern dietary needs. With a diverse range of Gluten-Free, Dairy-Free, and Vegan options, Propermaid Cakes caters to a broad audience, including those with specific dietary requirements. They needed a refresh for their branding and visual assets to showcase their stunning products while meeting the expectations of discerning trade buyers. That’s where we stepped in.
Refined Branding: The Foundation for Success
Propermaid’s original logo, though charming, lacked the quality needed for professional print and marketing materials. Our first task was refining their logo into a high-quality vector file, ensuring it was print-ready for any future project. This subtle update maintained the essence of their branding while enhancing its usability across platforms. It was the first step in laying the groundwork for a cohesive visual identity.
A Picture-Perfect Range: Behind the Lens
Photographing Propermaid’s extensive range of 26 products was both a creative and logistical challenge. Each cake, whether Vegan, Gluten-Free, or Dairy-Free, needed to look irresistibly delicious while maintaining consistency across images.
We set up a professional photoshoot with a simple yet elegant marble-textured background that allowed the vibrant colors and textures of the cakes to shine. Each cake was styled on a stand, with a slice cut and placed to create an inviting look. Propermaid emphasized the importance of authenticity, so we kept image processing minimal, ensuring the cakes appeared as natural as they would on a bakery shelf.
This approach not only showcased the artistry of the cakes but also highlighted Propermaid’s commitment to quality and freshness—an essential message for their trade buyers.
Designing a Selling Tool: The Propermaid Brochure
With a stunning photo gallery at our disposal, we moved on to crafting a professional corporate brochure design that was as delightful to browse as the cakes were to eat. Propermaid’s range included cakes and traybakes divided into categories like Gluten-Free, Dairy-Free, and Vegan. Ensuring each product received adequate attention while maintaining an organized, visually appealing layout was key.
The final brochure seamlessly blended stylish cake photography with clear, compelling descriptions. This wasn’t just a menu; it was a marketing tool designed to help Propermaid’s sales team connect with buyers and inspire confidence in their product range.
Another challenge lay in balancing the jars’ premium appearance with their online retail environment. To address this, we crafted digital marketing visuals featuring bold split backgrounds with detailed images of the sweets. This design strategy ensured that the confectionery jars made a striking impact in online shops, appealing to both younger audiences and middle-aged customers who cherished nostalgic treats.
Sweet Success: The Results
By refining their branding, producing professional food photography, and delivering a standout brochure design, we helped Propermaid Cakes elevate their marketing efforts. Their sales team now has a versatile range of tools to engage buyers, backed by a cohesive brand story and stunning visuals.
Looking for expert brochure design services or a professional photographer to bring your brand to life? Explore how we can transform your products into compelling stories. Contact us using the Let’s Talk form below to discuss your next project!
