Beckford’s Boiled Sweets: A British-Inspired Packaging Success Story
When Crilco Confectionery in Northern Ireland approached Goulding Media, they had a bold vision for their new range of Beckford’s Boiled Sweets. They wanted a design that celebrated the cherished heritage of British boiled sweets while standing out on the shelf with modern British packaging trends. With a focus on creating an identity that felt authentically British but avoided overused references to London or the monarchy, Goulding Media was entrusted to bring this ambitious project to life.
Crafting a Unique British Packaging Identity
At the heart of this project was the desire to strike a balance between tradition and innovation. We began by conducting in-depth research into British-inspired packaging designs, focusing on elements that evoked nostalgia and timelessness. After brainstorming with the client, we landed on the name “Beckford’s,” a distinctive title that encapsulates the quintessential British charm while remaining unclaimed by other brands.
To convey the greatness of these classic sweets, we developed the working title “The Great British Boiled Sweet Mix.” This direction allowed us to build a cohesive story around the product, emphasising its roots in British confectionery tradition.
One of the major challenges was the lack of a clear window on the packaging material. To overcome this, we meticulously illustrated the sweets based on samples provided by Crilco Confectionery. Each boiled sweet was brought to life through realistic illustrations, highlighting their vibrant colours and gooey centres. These illustrations were further refined into a captivating group shot for the front of the pack, setting the tone for bold and inviting visuals.
The final design was printed in bold Pantone colours, ensuring the packaging popped on retail shelves. Our expertise in colour retouching ensured flawless CMYK production, while our streamlined digital proofing system allowed us to meet Crilco’s tight deadlines for the product launch.
Elevate Your Packaging with Goulding Media
The success of Beckford’s Boiled Sweets is a testament to the power of creative British packaging concepts. From developing the perfect brand name to crafting a striking design that resonates with the target audience, Goulding Media delivered a solution that exceeded expectations.
If you’re ready to launch a product or revitalise your packaging, let’s start your journey today. At Goulding Media, we specialise in creating standout designs that captivate consumers and elevate your brand. Contact us using the form below and we will turn your vision into a packaged product which is ready to become a consumer favourite!
