Butcher’s Natural Health Support Range
Consumer Packaging
Retail & Activation Marketing
Digital, Print & Large Format
When one of the UK’s most trusted dog food brands set out to launch a premium health-focused range, they partnered with us to make it happen. The result became one of Butcher’s most successful product launches — transforming the brand on shelf and building a multi-million-pound range recognised with national awards.
THE CHALLENGE
As Butcher’s planned the next stage of growth, they saw a clear opportunity. While their core range was performing well, their early health products didn’t stand out strongly enough on shelf or fully communicate the added value inside. The ambition was to create a premium health-focused range that could attract health conscious dog owners and justify a higher price point — without losing the familiarity and trust that made Butcher’s instantly recognisable.
It needed to feel like a step forward, not a departure.
THE SOLUTION
Drawing on our long-standing partnership with Butcher’s, we evolved the brand rather than replacing it. We retained key brand cues such as the signature blue and natural styling, then built a stronger health-led identity around them. A distinctive “Nutritionist Developed, Vet Recommended” stamp became the anchor of the new range, supported by clearer benefit messaging, British & Irish farmed credentials and improved on-pack structure.
We strengthened both the front and back of pack with clearer health storytelling, nutritionist guidance and new photography. The system was then rolled out across every major touchpoint — from in-store and exhibitions to advertising, digital retail content and campaign assets — creating a fully connected brand experience.
THE RESULT
The launch became one of the most successful in Butcher’s history. The Natural Health Support range quickly grew into a multi-million-pound business, with Healthy Heart becoming one of the brand’s biggest product launches and winning Product of the Year 2024.
The success of the platform led directly to the expansion of the range, including the launch of Recovery & Revive in 2025, and continues to deliver strong performance across retail and online today.
