Critical Mistakes in Packaging Design That Could Jeopardise Your Brand’s Success
Packaging plays a crucial role in shaping how customers perceive your brand, yet many businesses overlook its significance. Over time, small but critical mistakes in packaging design can erode trust, confuse buyers, or even drive potential customers away. From unclear messaging to impractical materials, these errors can undermine your product’s appeal and impact sales performance. […]
Christmas Retail Trends: How to Navigate Festive Spending in 2024
The holiday season is a critical time for retailers, with the potential to significantly boost annual revenues. For startups, entrepreneurs, and small to medium-sized businesses (SMBs), understanding and leveraging Christmas retail trends can make the difference between a successful season and a missed opportunity. In this blog post, we’ll explore festive spending trends, effective Christmas […]
Is the Pantone Colour of the Year Useful for CPG Brands?
Pantone’s Colour of the Year announcement is a highly anticipated event in the design and creative industries. Every December, Pantone reveals a shade they believe will define the cultural zeitgeist for the coming year. While this annual tradition is celebrated by artists, fashion designers, and marketers, its relevance for small and medium-sized consumer packaged goods […]
Must-Know Packaging Trends 2025: Unboxing the future for Small to Medium Size Brands
Packaging should never be considered as just a container for products — it’s a storytelling tool, a marketing powerhouse, and a way to align with consumer values. For entrepreneurs and small to medium sized brands, staying ahead of packaging design trends is crucial to getting the edge in crowded markets. to help you keep your […]
Sustainable Packaging: The Future of Responsible Business Practices
As global commerce evolves, the shift towards sustainable packaging has become a cornerstone of responsible business practices. This movement transcends environmental initiatives, intertwining with the core values of modern brands. By embracing sustainable packaging, companies not only contribute to environmental preservation but also align with the growing consumer demand for eco-conscious products. This commitment to […]
Pantone in Packaging Design: Trends, Tools, and Transformations
In the competitive world of packaging design, Pantone colours play a central role in achieving precision, consistency, and brand recognition. Whether you’re a brand manager or a designer, leveraging Pantone ensures that your packaging visually represents your brand, creating a memorable and cohesive experience across diverse platforms. In this article, we’ll explore Pantone packaging trends, the importance of Pantone […]
