Launching Good Vibes Tea – Sustainable Packaging design and Branding Done Right
Good Vibes Tea began as a passion project for Laura, a tea enthusiast with a dream to create a brand rooted in sustainability and creativity. With eight carefully crafted tea recipes, Laura approached us at Goulding Media to help her transform her vision into reality. From brand naming to packaging design, photography, and website development, we provided a full-service approach to bring her brand to life.
Building the Brand Identity for Good Vibes Tea
When Good Vibes tea approached us, their goal was clear: create a brand that felt fresh, approachable, and premium, while highlighting sustainability. After conducting market research and identifying the target audience, we brainstormed potential brand names. The name “Good Vibes Tea” immediately resonated with the company owner Laura, perfectly capturing her mission of spreading positivity and joy through tea.
The brand mark—a playful teapot pouring a drop of tea—was designed to evoke happiness and a sense of connection. This vibrant visual identity set the tone for the entire project, giving Good Vibes Tea a unique and memorable personality.
Designing Stylish Sustainable Packaging
Sustainability was a cornerstone of the project. We sourced reusable metal containers for the tea and peelable, recyclable labels made from sustainable materials. Each of the eight tea varieties received custom packaging, featuring bold colours and intricate illustrations that highlighted their unique ingredients.
The designs not only celebrated the flavours but also conveyed the swirling, smoky texture of tea infusions, creating a visual connection to the product experience. Stylish usage instructions on the back added to the premium feel while maintaining functionality. We also crafted on-pack messaging about the brand’s charitable contributions, reinforcing its commitment to making a difference.
Another challenge lay in balancing the jars’ premium appearance with their online retail environment. To address this, we crafted digital marketing visuals featuring bold split backgrounds with detailed images of the sweets. This design strategy ensured that the confectionery jars made a striking impact in online shops, appealing to both younger audiences and middle-aged customers who cherished nostalgic treats.
Capturing the Essence of Tea Through Photography and Website Development
Once the packaging was finalised, we created prototypes for a detailed photoshoot. The imagery blended rich, dark tones with bright, clean aesthetics, reflecting both the calm and energising aspects of tea. This content became the foundation for a comprehensive asset library for the brand’s marketing and social media.
The website, built from the ground up, was designed to serve as a powerful e-commerce platform while telling the brand’s story. It was optimised for search engines, ensuring that Good Vibes Tea could be easily found by tea lovers searching for innovative tea packaging solutions or sustainable tea brands.
Your Packaging Journey Starts Here
From brand naming to sustainable packaging design, the journey with Good Vibes Tea is a testament to the transformative power of creative collaboration. The result is a cohesive brand that stands out in the marketplace, engaging customers with its vibrant identity and commitment to sustainability.
Are you ready to launch your product or improve your packaging? Let Goulding Media help you bring your vision to life. Contact us today to start your journey towards success. Use the Let’s Talk form below and we will get in touch to discuss your packaging.
