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	<url>
		<loc>https://gouldingmedia.com/portfolio/renshaw-packaging-redesign/</loc>
		<lastmod>2026-01-19T17:36:52+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2026/01/Renshaw-Marzipan-6.jpg</image:loc>
			<image:title>Renshaw Ready to Roll Marzipan – Multi-pack product display</image:title>
			<image:caption>A styled composition featuring several packs of Renshaw Ready to Roll Marzipan arranged in an overlapping formation. The bold red packaging is clearly visible against a soft, neutral background, reinforcing the product’s premium, easy-to-use positioning for cake covering, modelling and decorative baking projects.</image:caption>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2026/01/Portfolio-Renshaw-Before.jpg</image:loc>
			<image:title>Renshaw Ready to Roll icing pack in its original yellow packaging, showing a white fondant block and a decorated cake on the front.</image:title>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/buchanans-of-scotland-packaging-redesign/</loc>
		<lastmod>2026-01-11T14:21:14+00:00</lastmod>
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		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2025/12/Portfolio-Buchanans-of-Scotland-10.jpg</image:loc>
			<image:title>Buchanan’s Packaging Design – Scotland’s No.1 Confectionery Brand</image:title>
			<image:caption>This hero image presents Buchanan’s Dark Chocolate Peppermint Creams packaging alongside the campaign message celebrating the brand’s position as Scotland’s No.1 selling confectionery brand. The visual reinforces brand leadership, trust and category authority while maintaining consistency with the refreshed packaging identity. Developed for promotional and campaign use, the image supports retail communications, marketing materials and digital platforms across the Buchanan’s brand ecosystem.</image:caption>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2025/12/Portfolio-Buchanans-of-Scotland-06.jpg</image:loc>
			<image:title>Buchanan’s of Scotland new brandmark showing gold logo on navy background with heritage truck and founding year</image:title>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/butchers-natural-health-support-packaging-design-case-study/</loc>
		<lastmod>2026-01-11T14:22:04+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2025/12/Butchers-Dog-Food-Natural-Health-Solutions-04.jpg</image:loc>
			<image:title>Butcher’s Natural Health Support Dog Food Range – Product Packaging Group Shot</image:title>
			<image:caption>This image presents a coordinated product range for Butcher’s Natural Health Support dog food, including multipacks, single tins and tray formats. The visual highlights the breadth of the health-focused range, with clear category navigation for benefits such as healthy heart, joints and coat care, and sensitive digestion. Consistent branding, colour coding and nutritional credentials work together to strengthen shelf impact and improve shopper understanding across the range.</image:caption>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2025/12/Butchers-Dog-Food-Natural-Health-Solutions-03.jpg</image:loc>
			<image:title>Butcher’s logo and Natural Health Support range branding for dog food packaging</image:title>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/elementskit-content/dynamic-content-widget-7aeab969-651a1c8/</loc>
		<lastmod>2025-08-29T08:48:26+00:00</lastmod>
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	<url>
		<loc>https://gouldingmedia.com/elementskit-content/dynamic-content-widget-b7bdf2b-b9f1541/</loc>
		<lastmod>2025-06-29T17:14:23+00:00</lastmod>
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		<priority>0.8</priority>
	</url>
	<url>
		<loc>https://gouldingmedia.com/elementskit-content/dynamic-content-widget-b7bdf2b-8a87182/</loc>
		<lastmod>2025-06-29T17:08:57+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
	</url>
	<url>
		<loc>https://gouldingmedia.com/elementskit-content/dynamic-content-widget-b7bdf2b-9b19d96/</loc>
		<lastmod>2025-12-03T16:09:01+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
	</url>
	<url>
		<loc>https://gouldingmedia.com/elementskit-content/dynamic-content-widget-b7bdf2b-a583673/</loc>
		<lastmod>2025-12-03T16:09:24+00:00</lastmod>
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		<priority>0.8</priority>
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	<url>
		<loc>https://gouldingmedia.com/elementskit-content/dynamic-content-widget-b7bdf2b-fb68d59/</loc>
		<lastmod>2025-06-28T14:20:20+00:00</lastmod>
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	<url>
		<loc>https://gouldingmedia.com/elementskit-content/dynamic-content-widget-d0e7ff0-f79379c/</loc>
		<lastmod>2025-05-04T16:08:32+00:00</lastmod>
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		<priority>0.8</priority>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/british-inspired-packaging-design-beckfords-boiled-sweets/</loc>
		<lastmod>2025-01-02T17:35:31+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2025/01/Beckfords-Boiled-Sweets-Confectionery-6.jpg</image:loc>
			<image:title>Beckfords-Boiled-Sweets-Confectionery-6</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2025/01/Beckfords-Boiled-Sweets-Confectionery-1.jpg</image:loc>
			<image:title>Beckfords Boiled Sweets Packaging Design British-inspired packaging designs</image:title>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/good-vibes-tea-sustainable-packaging-design/</loc>
		<lastmod>2024-12-29T20:23:31+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2024/12/Good-Vibes-Tea-Portfolio-4.jpg</image:loc>
			<image:title>Good-Vibes-Tea-Portfolio-4</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2024/12/Good-Vibes-Tea-Portfolio-6.jpg</image:loc>
			<image:title>Good Vibes Tea Brandmark sustainable Tea Logo</image:title>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/propermaid-cakes-brand-refresh/</loc>
		<lastmod>2024-12-14T14:30:03+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2024/12/Propermaid-Cakes-Portfolio-01.jpg</image:loc>
			<image:title>Propermaid-Cakes-Portfolio-01</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2024/12/Propermaid-Cakes-Portfolio-02.jpg</image:loc>
			<image:title>Propermaid cakes Perfectly handmade for every occasion</image:title>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/king-kandy-confectionery-jar-packaging/</loc>
		<lastmod>2024-12-01T21:17:50+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2024/12/King-Kandy-Branding.jpg</image:loc>
			<image:title>King-Kandy-Branding</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2024/12/King-Kandy-Branding.jpg</image:loc>
			<image:title>King Kandy Branding</image:title>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/barbers-house-hair-care-packaging-design/</loc>
		<lastmod>2024-11-18T17:19:18+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2024/11/Barbers-House-Branding-Background.jpg</image:loc>
			<image:title>Barbers-House-Branding-Background</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2024/11/Barberhouse-Aftershave-Balm.jpg</image:loc>
			<image:title>The Barber&#039;s House aftershave luxury packaging design</image:title>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/golden-casket-all-rounders-packaging-refresh/</loc>
		<lastmod>2024-11-18T17:19:58+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2024/11/One-Pounders-Portfolio-02.jpg</image:loc>
			<image:title>One-Pounders-Portfolio-02</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2024/11/One-Pounders-Portfolio-02.jpg</image:loc>
			<image:title>One Pounder (All Rounder) Brand Mark</image:title>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/food-connections-bakery-packaging/</loc>
		<lastmod>2025-01-05T10:16:02+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2024/08/Food-Connections-Title-Image-2.jpg</image:loc>
			<image:title>Food Connections Branding &#038; Packaging Design by Goulding Media</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2024/08/Food-Connections-Portfolio-8.jpg</image:loc>
			<image:title>Food Connections Packaging Design Before &#038; After Brand Identity Update</image:title>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/millions-sweets-packaging-refresh/</loc>
		<lastmod>2024-12-01T17:23:15+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/04/Shop-Interior-with-Blackcurrant-Millions.jpg</image:loc>
			<image:title>Shop-Interior-with-Blackcurrant-Millions-on-shelf</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/04/5159-Website-Portfolio-Panels-02.jpg</image:loc>
			<image:title>Millions Food Packaging Design</image:title>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/country-oven-sustainable-bread-packaging/</loc>
		<lastmod>2024-11-10T20:08:46+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/02/Bakels-freshly-baked-Rye-Bread-Photography.jpg</image:loc>
			<image:title>Bakels-freshly-baked-Rye-Bread-Photography</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/02/COUNTRY-OVEN-Bread-Visual.jpg</image:loc>
			<image:title>Artisan Bread &#038; Multiseed Vitality Bread in recyclable packaging</image:title>
		</image:image>
		<video:video>
			<video:player_loc allow_embed="yes">https://www.youtube.com/embed/sST182e5Y_c</video:player_loc>
			<video:thumbnail_loc>https://img.youtube.com/vi/sST182e5Y_c/hqdefault.jpg</video:thumbnail_loc>
			<video:title>Country Oven by British Bakels: Sustainable Bread Packaging for Booths</video:title>
			<video:description>Discover how Goulding Media created eco-friendly, stylish packaging for British Bakels&#039; Country Oven range. Now featured in Booths supermarkets, this sustainable bread packaging captures the unique quality of specialty breads.</video:description>
			<video:tag>sustainable bread packaging</video:tag>
		</video:video>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/alf-turner-sausages/</loc>
		<lastmod>2024-11-18T17:44:39+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/02/Alf-Turner_Tile_1.jpg</image:loc>
			<image:title>Alf Turner Best of British</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/02/Alf-Turner_Tile_1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/butchers-nourishing-treats-for-dogs/</loc>
		<lastmod>2024-08-18T17:08:58+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/02/Butchers-Nourishing-Treats-for-Dogs.jpg</image:loc>
			<image:title>Butcher&#039;s Nourishing Treats for Dogs</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/02/Butchers-Dog-Food-Treats_Tile_2.jpg</image:loc>
		</image:image>
		<video:video>
			<video:player_loc allow_embed="yes">https://www.youtube.com/embed/HUQRS0UD-4A</video:player_loc>
			<video:thumbnail_loc>https://img.youtube.com/vi/HUQRS0UD-4A/hqdefault.jpg</video:thumbnail_loc>
			<video:title>Butcher’s Nourishing Treats for Dogs Packaging &#124; Goulding Media Portfolio</video:title>
			<video:description>Explore how Goulding Media developed new packaging for Butcher’s dog treats, extending from their existing branding. Discover the creative journey behind this successful project in our portfolio.</video:description>
			<video:tag>Butcher&#039;s Treats</video:tag>
		</video:video>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/snack-aid-charity-packaging-design/</loc>
		<lastmod>2025-06-18T10:08:51+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/02/SnackAid_Tile_3.jpg</image:loc>
			<image:title>Snack-Aid Make a Wish-Packaging Design</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/02/SnackAid_Tile_1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/golden-casket-milk-chews-packaging-refresh/</loc>
		<lastmod>2024-11-18T17:48:03+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/02/Milk-Chews-Bold-Redesign.jpg</image:loc>
			<image:title>Milk-Chews-Bold-Redesign</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/02/Milk-Chew_Tile_1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/mr-crillys-throat-and-cough-lozenges/</loc>
		<lastmod>2024-08-18T17:15:42+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/02/MR.CRILLYS_Tile-2.jpg</image:loc>
			<image:title>MR.CRILLYS_Tile-2</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/02/MR.CRILLYS_Tile-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://gouldingmedia.com/portfolio/ta-da-home-baking/</loc>
		<lastmod>2024-08-17T15:26:31+00:00</lastmod>
		<changefreq>weekly</changefreq>
		<priority>0.8</priority>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/01/Ta-Da-Chocolate-Cake-Mix.jpg</image:loc>
			<image:title>Ta-Da-Chocolate-Cake-Mix</image:title>
		</image:image>
		<image:image>
			<image:loc>https://gouldingmedia.com/storage/2023/01/Ta-Da-Sunburst-and-Mix-range-Packaging.jpg</image:loc>
		</image:image>
	</url>
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