Packaging is your most powerful growth tool
Better packaging removes the friction holding you back — leading to stronger sales, new retail interest, and shoppers who instantly see the quality of your product.
Is your packaging holding you back?
People love your product, you know it’s great — but if the pack doesn’t communicate well, it may be time to take action.
These are the common issues faced by brands with packaging problems:
Packaging looks dated next to competitors
Buyers lose interest or give vague feedback
The messaging isn't clear at a glance
After a good start, sales have slowed
We help food and drink brands review & refresh existing packaging so it sells, scales, and stands out on shelf — without starting from scratch.
The costly packaging mistake most brands don’t see coming
Most brands fail at packaging because they trust generalist agencies who don’t understand packaging production.
Designs look great on screen, fail on press, and force owners into costly compromises just weeks before launch.
After a decade working on global brands and alongside a national packaging supplier, Paul built Goulding Media to get your packaging right from the beginning — with clear direction, not guesswork.
One of first big successes was in 2014 with Bonds of London. They saved over £10K in setup costs while enabling the launch of a 50+ product range, helping transform them into one of the UK’s major confectionery manufacturers.
Since then, we’ve helped ambitious brands change direction through strategic brand refreshes, launch products with confidence, and attract customers with packaging and marketing that performs. The most successful have gone on to become the biggest-selling brands in their market.
For brands ready to level up, not start over
You need packaging that looks sharper, reads clearer and reflects who you are today.
We help you refresh by improving what matters most — the message, the hierarchy, and the visual impact. Your packaging will reflect who you are today and give consumers a reason to choose your product.
Retail-Ready Packaging
Meet industry standards with confidence to shelf
Strong Shelf Impact
Make your product the one people reach for
Gain Consumer Trust
Give consumers a reason to choose your product over other options
The Competitive Edge
Stop feeling invisible and start confidently growing your sales
When growth matters,
experience counts
We understand the realities of food and drink packaging — from tight retailer deadlines to complex print requirements and shifting category trends.
For over a decade we have helped businesses in a similar position to you and the pressure that comes with trying to move a brand forward.
I’ve worked with Paul on a number of projects — from complete redesigns and new concepts to brand refreshes — and I’ve never been disappointed with the results. His talent for design and colour, combined with his understanding of different packaging mediums and print processes, is a real bonus.
Paul always works to the brief but brings extra ideas that spark new thinking, which I really value. Another huge plus is his reliability under pressure; he always meets tight deadlines and never lets us down. I’d happily recommend Paul and Goulding Media to anyone, big or small.
For over a decade now, Paul and his team at Goulding Media have played a big part in all our marketing. Their ability to create beautiful graphics as well as other eye catching marketing materials has always amazed me.
They also produced our website which looks fantastic. Lots of patience, guidance and always go the extra mile to ensure everything is the best it can be for you. I wouldn’t go anywhere else and am one very satisfied customer.
We’ve been working with Goulding Media for many years, and they have consistently proven to be quick, reliable, and highly professional. What sets them apart is their ability to interpret even the smallest of briefs with precision and creativity. They have an exceptional knack for adapting each brief to suit the situation at hand, delivering content that is both effective and engaging.
Their team is not only skilled but also genuinely friendly and easy to work with, making each project a smooth and enjoyable experience. Goulding Media continues to be a trusted partner, and we wouldn’t hesitate to recommend them.
Trusted by ambitious food & drink brands
Packaging that performs on shelf
Examples of how we’ve helped brands move from being overlooked to delivering stronger sales and launch new retail listings.
BUTCHER'S NATURAL HEALTH
BUCHANAN'S OF SCOTLAND
RENSHAW BAKING
Let’s fix what’s holding your packaging back
Most food and drink brands don’t lose traction because of the product — it’s packaging that doesn’t pull its weight.
When style, messaging or layout no longer reflect your quality, buyers lose interest and shoppers look elsewhere.
You don’t always need to start over — you just need to fix what matters most to shoppers.
This is for
brands who:
- Have a great product but slowing sales
- Often feel invisible on shelf and struggle to engage retail buyers
- Feel their packaging no longer relfects who they are today
- Know their brand is ready for the next level
Your steps to success
STEP 1
Book a Call
We start with a short call to understand your packaging challenges, brand goals and retail feedback — to see where we can help and whether we’re the right fit.
STEP 2
Packaging Review
We take a closer look at your current packaging, category position and visual hierarchy to identify what’s working and what needs improvement.
STEP 3
Delivery & Launch
We refine the design, messaging and layout — keeping what’s recognisable, fixing what isn’t — and deliver packaging that’s ready for print and ready to own its space on shelf.