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CREATIVE INSIGHTS

Welcome to Creative Insights—your free source for expert advice, industry trends, and behind-the-scenes stories on everything related to brand & packaging.

You’ll Be Surprised How Much Packaging Influences Which Supplements Brits Buy

You’ll Be Surprised How Much Packaging Influences Which Supplements Brits Buy

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February 11, 2026
Effective Shelf Product Placement to Boost Sales and Brand Visibility

Effective Shelf Product Placement to Boost Sales and Brand Visibility

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February 5, 2026
HFSS as a Growth Opportunity for Mid-Size Food and Drink Brands

HFSS as a Growth Opportunity for Mid-Size Food and Drink Brands

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February 4, 2026
How to Brief a Packaging Redesign in an HFSS-Regulated Category

How to Brief a Packaging Redesign in an HFSS-Regulated Category

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January 27, 2026
Slim Cans Are Quietly Powering a Comeback Across Adult Soft Drinks

Slim Cans Are Quietly Powering a Comeback Across Adult Soft Drinks

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January 26, 2026
The Rise of “aGet Real” Branding in a Market Full of Gimmicks

The Rise of “Get Real” Branding in a Market Full of Gimmicks

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January 23, 2026
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Goulding Media Logo Brandmark 2024

Goulding Media provides Packaging design and brand strategy for UK food and drink challenger brands. We work on packs that need to perform commercially at shelf, in range reviews and in the conversations that keep you listed. Based in Cheltenham. Working with brands across the UK, Europe, and beyond.

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