CREATIVE INSIGHTS

Welcome to Creative Insights—your free source for expert advice, industry trends, and behind-the-scenes stories on everything related to brand & packaging.

How to Brief a Packaging Redesign in an HFSS-Regulated Category

January 27, 2026

Slim Cans Are Quietly Powering a Comeback Across Adult Soft Drinks

January 26, 2026

The Rise of “Get Real” Branding in a Market Full of Gimmicks

January 23, 2026

Why Many Packaging Redesigns Don’t Work and How You Can Avoid These Mistakes

January 21, 2026

Expand Your Sales by Selling in Multiple Countries with Multi-Lingual Packaging

January 12, 2026

GS1 2D Codes: Everything You Need to Know (And Get Excited About)

January 9, 2026