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Two men reviewing a printed proof at a packaging press, with icons showing the hidden packaging redesign costs: lost revenue, shipping delays and reprints.

What a packaging redesign really costs and where your budget gets burned

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July 29, 2026
Goulding Media Logo Brandmark 2024

Goulding Media provides Packaging design and brand strategy for UK food and drink challenger brands. We work on packs that need to perform commercially at shelf, in range reviews and in the conversations that keep you listed. Based in Cheltenham. Working with brands across the UK, Europe, and beyond.

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