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Three people sit at a table reviewing brand and competitor analysis materials, with notes, coffee mugs, and printed documents spread out in front of them. Goulding Media

Signs That Your Brand Identity No Longer Aligns With Changing Market Expectations

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February 23, 2026
How Rotten Refined Its Packaging After Entering Retail

How Rotten Refined Its Packaging After Entering Retail

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February 20, 2026
You’ll Be Surprised How Much Packaging Influences Which Supplements Brits Buy

You’ll Be Surprised How Much Packaging Influences Which Supplements Brits Buy

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February 11, 2026
How to Brief a Packaging Redesign in an HFSS-Regulated Category

How to Brief a Packaging Redesign in an HFSS-Regulated Category

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January 27, 2026
The Rise of “aGet Real” Branding in a Market Full of Gimmicks

The Rise of “Get Real” Branding in a Market Full of Gimmicks

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January 23, 2026
Why Many Packaging Redesigns Don’t Work and How You Can Avoid These Mistakes

Why Many Packaging Redesigns Don’t Work and How You Can Avoid These Mistakes

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January 21, 2026
GS1 2D Codes Everything you need to know (and get excited about)

GS1 2D Codes: Everything You Need to Know (And Get Excited About)

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January 9, 2026
The Best Christmas & Festive Packaging Design This Year Bakery & Confectionery

The Best Christmas & Festive Packaging Design This Year: Bakery & Confectionery

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November 29, 2025
10 Tactics That The Best Brands Use to Build Loyalty

10 Tactics That The Best Brands Use to Build Loyalty

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August 13, 2025
Goulding Media Logo Brandmark 2024

Goulding Media provides Packaging design and brand strategy for UK food and drink challenger brands. We work on packs that need to perform commercially at shelf, in range reviews and in the conversations that keep you listed. Based in Cheltenham. Working with brands across the UK, Europe, and beyond.

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