Is the Pantone Colour of the Year Useful for CPG Brands?
Pantone’s Colour of the Year announcement is a highly anticipated event in the design and creative industries. Every December, Pantone reveals a shade they believe will define the cultural zeitgeist for the coming year. While this annual tradition is celebrated by artists, fashion designers, and marketers, its relevance for small and medium-sized consumer packaged goods […]
Pantone in Packaging Design: Trends, Tools, and Transformations
In the competitive world of packaging design, Pantone colours play a central role in achieving precision, consistency, and brand recognition. Whether you’re a brand manager or a designer, leveraging Pantone ensures that your packaging visually represents your brand, creating a memorable and cohesive experience across diverse platforms. In this article, we’ll explore Pantone packaging trends, the importance of Pantone […]
