Christmas Retail Trends: How to Navigate Festive Spending in 2024
The holiday season is a critical time for retailers, with the potential to significantly boost annual revenues. For startups, entrepreneurs, and small to medium-sized businesses (SMBs), understanding and leveraging Christmas retail trends can make the difference between a successful season and a missed opportunity. In this blog post, we’ll explore festive spending trends, effective Christmas […]
Is the Pantone Colour of the Year Useful for CPG Brands?
Pantone’s Colour of the Year announcement is a highly anticipated event in the design and creative industries. Every December, Pantone reveals a shade they believe will define the cultural zeitgeist for the coming year. While this annual tradition is celebrated by artists, fashion designers, and marketers, its relevance for small and medium-sized consumer packaged goods […]
